On November 4th, the research team of the Youth League Committee of Nankai University conducted an intangible cultural heritage industry research activity at the Jizhou Kiln Scenic Area, and signed a school local cooperation agreement with the scenic area to jointly build an employment and entrepreneurship practice base. During the event, the research team of the Youth League Committee of Nankai University visited the Jizhou Kiln Museum, some kiln making enterprises, and the Jizhou Kiln Site Park to conduct on-site investigations on the current situation and industrial development of Jizhou Kiln, and had in-depth conversations with some kiln making enterprises that had previously cooperated and co built.

Nankai University Youth League Secretary He Wenxia told reporters, "After today's research and visits, we have deeply felt the profound cultural and historical heritage of Jizhou Kiln. At the same time, we see that Jizhou Kiln has further stimulated the vitality of intangible cultural heritage culture in the new era in the process of rural revitalization and the construction of characteristic towns in the new era."

Since 2017, the innovation and entrepreneurship team of Nankai University students has been trying to cooperate with the intangible cultural heritage industry of Jizhou kiln, helping industries such as kiln making and research to carry out one-on-one deep operational cooperation, and helping Jizhou kiln products expand from offline sales channels to online e-commerce platforms, further enhancing the brand effect of Jizhou kiln products.

Tu Jingge, Chairman of Tianjin Jingxiang Space Cultural Communication Co., Ltd., introduced to reporters: "We once made our debut on the NetEase platform and generated a sales revenue of 500000 in just six days, helping to achieve a large sales of nearly 2000 pieces. Then, on New Year's Day this year, we conducted a 7-day live broadcast for the Longyao Chaishao Festival, which was a joint live broadcast by the three major platforms. The cumulative number of views at home and abroad reached one million, which also helped Muye Zhan generate a great influence."

In this event, Nankai University also signed an intention agreement with Jizhou Kiln Scenic Area to jointly build an employment and entrepreneurship practice base, awarding the "Impression · Jizhou Kiln" Cultural Ancient Street Area Nankai University Innovation and Entrepreneurship Practice Base and Nankai University Innovation and Entrepreneurship Practice Base to Jizhou Kiln Scenic Area. By further deepening cooperation between schools and regions, we aim to expand the sales channels of Jizhou kiln products, develop brand marketing strategies, streamline the industrial system, and enhance the brand effect of Jizhou kiln.

Ding Junmei, from Jizhou Kiln and Xiyuan Ceramic Art, said, "We are all craftsmen here, mainly engaged in research and development. We lack elite teams that specialize in publicity and planning. They happen to fill this gap when they come, which is also of great help to our Jizhou Kiln." Luo Zhonghua, the general manager of Jiarui Tao Zhuang in Jizhou Kiln, told reporters: "The most important thing is that it can have a great promotional effect on our local enterprises, including providing great help for subsequent research, training, and experience. We also hope to take our local culture to a new height through some new ideas from Nankai University."

Guo Tingting, Vice Chairman of the County Political Consultative Conference and Director of the Jizhou Kiln Management Committee, said, "We hope that through this cooperation with Nankai University, more people can learn about Jizhou Kiln, Jizhou Kiln culture, and Luling culture, while also helping Jizhou Kiln create a 5A scenic area successfully."